Email revenue should make up 30%+ of your online sales
Email revenue should make up 30%+ of your online sales
Healthy DTC email programs drive 30 to 40% of online revenue. Most food and beverage brands get a fraction of that. We build Klaviyo programs that close the gap, and if we don't grow your email revenue 20% in 90 days, we work for free.
Healthy DTC email programs drive 30 to 40% of online revenue. Most food and beverage brands get a fraction of that. We build Klaviyo programs that close the gap, and if we don't grow your email revenue 20% in 90 days, we work for free.
One 15-minute call to set up. Then our founder records a full video teardown of your Klaviyo account (a $1,000+ value), yours to keep either way.
One 15-minute call to set up. Then our founder records a full video teardown of your Klaviyo account (a $1,000+ value), yours to keep either way.
One 15-minute call to set up. Then our founder records a full video teardown of your Klaviyo account (a $1,000+ value), yours to keep either way.
in tracked email revenue for our clients
in tracked email revenue for our clients
In tracked email revenue for our clients
in tracked email revenue for our clients
The size of household-name brands our team has run email for.
The size of household-name brands our team has run email for.
The size of household-name brands our team has run email for.
of online revenue from email for healthy programs we run
of online revenue from email for healthy programs we run
Of online revenue from email for healthy programs we run
of online revenue from email for healthy programs we run
In food & beverage
email isn't a nice-to-have. It's survival.
Acquiring a new customer costs 5 to 25x more than keeping one (that's Harvard Business Review's math, not ours). Ad costs climb every year, and Amazon owns your customer relationships, not you. Email is the one channel where you own the audience, the data, and the margin. Brands without it are renting their own growth.
Every missed reorder goes to Amazon.
Every missed reorder goes to Amazon.
Your product runs out on a schedule. If your email doesn't show up right before it does, the reorder happens on Amazon or at the grocery store instead of your site.
Your product runs out on a schedule. If your email doesn't show up right before it does, the reorder happens on Amazon or at the grocery store instead of your site.
One-time buyers
stay one-time buyers.
One-time buyers
stay one-time buyers.
Someone tried your product once and liked it. Without a post-purchase system, that's where the story ends. In F&B, the second order is where the profit lives.
Someone tried your product once and liked it. Without a post-purchase system, that's where the story ends. In F&B, the second order is where the profit lives.
You're not sending enough.
You're not sending enough.
Most fashion brands email twice a month because they're scared of unsubscribes. Our standard cadence is 12+ emails a month, and it works because of what's in them (more on that below).
Most fashion brands email twice a month because they're scared of unsubscribes. Our standard cadence is 12+ emails a month, and it works because of what's in them (more on that below).
The five-pillar strategy behind everything we send
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
The five-pillar strategy behind everything we send
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
Emails that look like they came from your in-house team, on their best week
Every email designed custom in Figma by best-in-class designers. No templates, no stock layouts, nothing you've seen in someone else's inbox.
We grew a grilled cheese brand's online revenue 15% using just email.
Cheese Louise had loyal customers walking through their doors every day, but no way to stay connected, drive online orders, or turn one-time visitors into regulars.
We built the connection: sign-up forms that actually convert, a welcome series that makes people fall in love with the brand, and automation that nudges customers to order at exactly the right moment.
When Fore & Wharf came to us, email barely existed.No flows, no sending rhythm, no strategy.
We built the whole system from scratch: welcome series, browse and cart abandonment, back-in-stock alerts, and a campaign calendar built around their drops. And because Fore & Wharf runs physical retail alongside the site, the emails pull double duty. They sell online and they put customers in the store.
Sign-up forms
that turned foot traffic into a real email list
Sign-up forms
that turned foot traffic into a real email list
A welcome series
that turns first-timers
into regulars
A welcome series
that turns first-timers
into regulars
Smart automation timing
that nudges the next order at the right moment
Smart automation timing
that nudges the next order at the right moment
don't take our word
for it
don't take our word for it
Every email designed custom in Figma by best-in-class designers. No templates, no stock layouts, nothing you've seen in someone else's inbox.
It was a pleasure to work with Jeremy and his team at Insendra. They helped us dial in the system and build our audience. A few months into running campaigns using the system they set up, our results are better than ever.
Bryce.H
Co-founder
It was a pleasure to work with Jeremy and his team at Insendra. They helped us dial in the system and build our audience. A few months into running campaigns using the system they set up, our results are better than ever.
Bryce.H
Co-founder
It was a pleasure to work with Jeremy and his team at Insendra. They helped us dial in the system and build our audience. A few months into running campaigns using the system they set up, our results are better than ever.
Bryce.H
Co-founder
Subscriptions: recurring revenue on autopilot
Subscriptions: recurring revenue on autopilot
For food and beverage, subscriptions are the single biggest unlock online. Predictable revenue, higher LTV, customers who never need to remember to reorder.
We don't just send emails about your subscription.
We set the whole thing up:
For food and beverage, subscriptions are the single biggest unlock online. Predictable revenue, higher LTV, customers who never need to remember to reorder.
We don't just send emails about your subscription.
We set the whole thing up:
Design the offer
Design the offer
Design the offer
Frequency options, subscriber pricing, perks that make subscribing the obvious choice.
Install
the tech
Install
the tech
Install
the tech
Recharge, Skio, Loop, or Stay AI, integrated with your Shopify store and Klaviyo.
FILL IT
WITH EMAIL
FILL IT
WITH EMAIL
FILL IT
WITH EMAIL
Flows and campaigns that convert repeat buyers into subscribers and keep churn low.
ALIGNMENT
Our team meets to lock in expectations for your brand and map the strategy. Before anything gets built, everyone building it knows your goals.
DAY 0
ALIGNMENT
Our team meets to lock in expectations for your brand and map the strategy. Before anything gets built, everyone building it knows your goals.
DAY 0
YOUR NEW SIGN-UP FORM IS LIVE
Delivered and activated. List growth starts before week one ends.
DAY 3
YOUR NEW SIGN-UP FORM IS LIVE
Delivered and activated. List growth starts before week one ends.
DAY 3
FIRST EMAILS GO OUT
Welcome series live, first campaigns sent. Real revenue, week two.
DAYS 7-14
FIRST EMAILS GO OUT
Welcome series live, first campaigns sent. Real revenue, week two.
DAYS 7-14
THE MACHINE TAKES SHAPE
Full campaign calendar built for the month ahead, in line with your goals. Initial flows live and monitored.
DAYS 14-30
THE MACHINE TAKES SHAPE
Full campaign calendar built for the month ahead, in line with your goals. Initial flows live and monitored.
DAYS 14-30
YOUR FIRST REPORT
Plain language, tied to your actual goals, no AI slop. By now core flows are live, we’re sending 3+ emails a week, and A/B tests are queued to unlock more revenue.
DAY 45
YOUR FIRST REPORT
Plain language, tied to your actual goals, no AI slop. By now core flows are live, we’re sending 3+ emails a week, and A/B tests are queued to unlock more revenue.
DAY 45
TEST, EXPAND, PROVE IT
Remaining flows go live (win-back, replenishment, sunset). Tests run on angles, offers, and send times. Day 90 is the in-depth review: email revenue up 20%, or you stop paying until it is.
DAYS 60-90
TEST, EXPAND, PROVE IT
Remaining flows go live (win-back, replenishment, sunset). Tests run on angles, offers, and send times. Day 90 is the in-depth review: email revenue up 20%, or you stop paying until it is.
DAYS 60-90
20% more email revenue in 90 days.
20% more email revenue in 90 days.
Or we work for free.
Or we work for free.
20% more email revenue in 90 days.
20% more email revenue in 90 days.
Or we work for free.
Or we work for free.
ALIGNMENT
Our team meets to lock in expectations for your brand and map the strategy. Before anything gets built, everyone building it knows your goals.
DAY 0
YOUR NEW SIGN-UP FORM IS LIVE
Delivered and activated. List growth starts before week one ends.
DAY 3
FIRST EMAILS GO OUT
Welcome series live, first campaigns sent. Real revenue, week two.
DAYS 7-14
THE MACHINE TAKES SHAPE
Full campaign calendar built for the month ahead, in line with your goals. Initial flows live and monitored.
DAYS 14-30
YOUR FIRST REPORT
Plain language, tied to your actual goals, no AI slop. By now core flows are live, we’re sending 3+ emails a week, and A/B tests are queued to unlock more revenue.
DAY 45
TEST, EXPAND, PROVE IT
Remaining flows go live (win-back, replenishment, sunset). Tests run on angles, offers, and send times. Day 90 is the in-depth review: email revenue up 20%, or you stop paying until it is.
DAYS 60-90
FAQ
FAQ
What types of email campaigns work best for food and beverage brands?
The highest-performing F&B programs run a mix of promotional and non-promotional broadcasts. These broadcasts include launches, seasonal offers, loyalty campaigns, recipient content, product education, origin stories, and many more. The ratio depends on product type and customer base.
What types of email campaigns work best for food and beverage brands?
The highest-performing F&B programs run a mix of promotional and non-promotional broadcasts. These broadcasts include launches, seasonal offers, loyalty campaigns, recipient content, product education, origin stories, and many more. The ratio depends on product type and customer base.
How do you grow an email list for a food or beverage brand?
We use advanced onsite sign-up forms optimized for desktop and mobile that offer first-order incentives, exclusive access to new flavor drops, or secret recipes. Our team also optimizes post-purchase checkouts and syncs loyalty program registration to capture high-intent data.
How do you grow an email list for a food or beverage brand?
We use advanced onsite sign-up forms optimized for desktop and mobile that offer first-order incentives, exclusive access to new flavor drops, or secret recipes. Our team also optimizes post-purchase checkouts and syncs loyalty program registration to capture high-intent data.
How does email support a food brand's loyalty program?
Email acts as the communication channel that keeps loyalty programs active and engaging. It automatically alerts customers when they earn points and reminds them to redeem rewards before they expire. Also, it promotes exclusive double-point events for short-term purchase spikes.
How does email support a food brand's loyalty program?
Email acts as the communication channel that keeps loyalty programs active and engaging. It automatically alerts customers when they earn points and reminds them to redeem rewards before they expire. Also, it promotes exclusive double-point events for short-term purchase spikes.
What email platform do you use for food and beverage brands?
We work primarily with Klaviyo, integrated with Shopify. It allows us to track exact purchase behavior, segment by customer lifetime value, and automate highly personalized replenishment cycles based on individual SKUs. However, if you work on a different email platform, we can handle it as well.
What email platform do you use for food and beverage brands?
We work primarily with Klaviyo, integrated with Shopify. It allows us to track exact purchase behavior, segment by customer lifetime value, and automate highly personalized replenishment cycles based on individual SKUs. However, if you work on a different email platform, we can handle it as well.
How long before a food and beverage brand sees results from email marketing?
You will typically see initial engagement wins, increases in open rates, and immediate revenue from early automated flows within the first 14 days. However, for consistent compounding revenue growth, you may have to wait for 30 to 60 days.
How long before a food and beverage brand sees results from email marketing?
You will typically see initial engagement wins, increases in open rates, and immediate revenue from early automated flows within the first 14 days. However, for consistent compounding revenue growth, you may have to wait for 30 to 60 days.
