Your fashion brand is sitting on 30% more revenue.
Your fashion brand is sitting on 30% more revenue.
Healthy DTC email programs drive 30 to 40% of online revenue. Most fashion brands get a fraction of that. We build Klaviyo programs that close the gap, and if we don't grow your email revenue 20% in 90 days, we work for free.
Healthy DTC email programs drive 30 to 40% of online revenue. Most fashion brands get a fraction of that. We build Klaviyo programs that close the gap, and if we don't grow your email revenue 20% in 90 days, we work for free.
No pitch deck. Our founder records a full teardown of your Klaviyo account, and you keep the video either way.
No pitch deck. Our founder records a full teardown of your Klaviyo account, and you keep the video either way.
No pitch deck. Our founder records a full teardown of your Klaviyo account, and you keep the video either way.
in tracked email revenue for our clients
in tracked email revenue for our clients
in tracked email revenue for our clients
In tracked email revenue for our clients
The size of household-name brands our team has run email for.
The size of household-name brands our team has run email for.
The size of household-name brands our team has run email for.
of online revenue from email for healthy programs we run
of online revenue from email for healthy programs we run
of online revenue from email for healthy programs we run
Of online revenue from email for healthy programs we run
Email shouldn't be an afterthought.
it should be your main
revenue channel
The templates don't look like your brand.
The templates don't look like your brand.
You spent years building an aesthetic. Then the emails go out looking like a receipt. In fashion, the email IS the brand experience.
You spent years building an aesthetic. Then the emails go out looking like a receipt. In fashion, the email IS the brand experience.
You're not sending enough.
You're not sending enough.
Most fashion brands email twice a month because they're scared of unsubscribes. Our standard cadence is 12+ emails a month, and it works because of what's in them (more on that below).
Most fashion brands email twice a month because they're scared of unsubscribes. Our standard cadence is 12+ emails a month, and it works because of what's in them (more on that below).
The five-pillar strategy behind everything we send
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
The five-pillar strategy behind everything we send
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
EDUCATION
Styling guides, fit and fabric, how to wear it. Value your list actually opens for.
Social proof
Reviews, press, real customers wearing the pieces. Other people saying it, so you don't have to.
Community
The story, the people, behind the scenes. Emails that build belonging, not just transactions.
Product & collection highlights
New arrivals, restocks, bestsellers styled for the season.
Promotion
Yes, sales too. They just land harder because the other four earned the attention first.
Emails that look like they came from your in-house team, on their best week
Every email designed custom in Figma by best-in-class designers. No templates, no stock layouts, nothing you've seen in someone else's inbox.
Fore & Wharf grew email revenue 2.7x in the
first 90 days.
Fore & Wharf grew email revenue 2.7x in the
first 90 days.
When Fore & Wharf came to us, email barely existed.
No flows, no sending rhythm, no strategy.
We built the whole system from scratch: welcome series, browse and cart abandonment, back-in-stock alerts, and a campaign calendar built around their drops. And because Fore & Wharf runs physical retail alongside the site, the emails pull double duty. They sell online and they put customers in the store.
When Fore & Wharf came to us, email barely existed.No flows, no sending rhythm, no strategy.
We built the whole system from scratch: welcome series, browse and cart abandonment, back-in-stock alerts, and a campaign calendar built around their drops. And because Fore & Wharf runs physical retail alongside the site, the emails pull double duty. They sell online and they put customers in the store.
email revenue growth in the program's first 90 days
email revenue growth in the program's first 90 days
email revenue growth in the program's first 90 days
Sells beyond
the website.
Sells beyond
the website.
Sells beyond
the website.
Subscribers buy at the register, too. Email that moves product in-store is email working at full power.
Subscribers buy at the register, too. Email that moves product in-store is email working at full power.
of email revenue now runs on autopilot through flows we built from scratch
of email revenue now runs on autopilot through flows we built from scratch
In tracked email revenue for our clients
Of online revenue from email for healthy programs we run
don't take our word
for it
don't take our word for it
Every email designed custom in Figma by best-in-class designers. No templates, no stock layouts, nothing you've seen in someone else's inbox.
ALIGNMENT
Our team meets to lock in expectations for your brand and map the strategy. Before anything gets built, everyone building it knows your goals.
DAY 0
ALIGNMENT
Our team meets to lock in expectations for your brand and map the strategy. Before anything gets built, everyone building it knows your goals.
DAY 0
YOUR NEW SIGN-UP FORM IS LIVE
Delivered and activated. List growth starts before week one ends.
DAY 3
YOUR NEW SIGN-UP FORM IS LIVE
Delivered and activated. List growth starts before week one ends.
DAY 3
FIRST EMAILS GO OUT
Welcome series live, first campaigns sent. Real revenue, week two.
DAYS 7-14
FIRST EMAILS GO OUT
Welcome series live, first campaigns sent. Real revenue, week two.
DAYS 7-14
THE MACHINE TAKES SHAPE
Full campaign calendar built for the month ahead, in line with your goals. Initial flows live and monitored.
DAYS 14-30
THE MACHINE TAKES SHAPE
Full campaign calendar built for the month ahead, in line with your goals. Initial flows live and monitored.
DAYS 14-30
YOUR FIRST REPORT
Plain language, tied to your actual goals, no AI slop. By now core flows are live, we’re sending 3+ emails a week, and A/B tests are queued to unlock more revenue.
DAY 45
YOUR FIRST REPORT
Plain language, tied to your actual goals, no AI slop. By now core flows are live, we’re sending 3+ emails a week, and A/B tests are queued to unlock more revenue.
DAY 45
TEST, EXPAND, PROVE IT
Remaining flows go live (win-back, replenishment, sunset). Tests run on angles, offers, and send times. Day 90 is the in-depth review: email revenue up 20%, or you stop paying until it is.
DAYS 60-90
TEST, EXPAND, PROVE IT
Remaining flows go live (win-back, replenishment, sunset). Tests run on angles, offers, and send times. Day 90 is the in-depth review: email revenue up 20%, or you stop paying until it is.
DAYS 60-90
20% more email revenue in 90 days.
20% more email revenue in 90 days.
20% more email revenue in 90 days.
20% more email revenue in 90 days.
Or we work for free.
Or we work for free.
Or we work for free.
Or we work for free.
ALIGNMENT
Our team meets to lock in expectations for your brand and map the strategy. Before anything gets built, everyone building it knows your goals.
DAY 0
YOUR NEW SIGN-UP FORM IS LIVE
Delivered and activated. List growth starts before week one ends.
DAY 3
FIRST EMAILS GO OUT
Welcome series live, first campaigns sent. Real revenue, week two.
DAYS 7-14
THE MACHINE TAKES SHAPE
Full campaign calendar built for the month ahead, in line with your goals. Initial flows live and monitored.
DAYS 14-30
YOUR FIRST REPORT
Plain language, tied to your actual goals, no AI slop. By now core flows are live, we’re sending 3+ emails a week, and A/B tests are queued to unlock more revenue.
DAY 45
TEST, EXPAND, PROVE IT
Remaining flows go live (win-back, replenishment, sunset). Tests run on angles, offers, and send times. Day 90 is the in-depth review: email revenue up 20%, or you stop paying until it is.
DAYS 60-90
FAQ
FAQ
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
