How Chandler Four Corners Turned a Dead Email Channel Into Its Top Revenue Driver
Chandler Four Corners had the brand. What they didn't have was an email program. We inherited an account sending a handful of emails on key holidays with no flows, no list growth, and no strategy. We built a 30+ flow library, launched 12 campaigns per month across email and SMS, and turned the channel into the brand's highest revenue driver.
Case Study
Problem
A heritage home goods brand with no email foundation
Chandler Four Corners had the audience and the products, but email wasn't working for them. No automation, no list growth engine, and campaigns limited to a few sends per year meant significant revenue was going uncaptured every month.
Challenge
No flows, no automation.
Zero active flows. No welcome series, abandoned cart, or post-purchase sequence.
No list growth.
No way to capture emails from web traffic. The audience stayed flat.
No campaign cadence.
Sends were limited to key dates with no testing or consistent strategy between them.
Solution
What Insendra built
30+ flow library
A complete automation system covering the full customer lifecycle: welcome, abandon, post-purchase, winback, browse, and more.
List growth infrastructure
Pop-up strategy and tooling to convert existing web traffic into a growing, marketable audience.
12 campaigns per month
A consistent monthly calendar built around the brand story, product drops, seasonal moments, and wholesale through Faire.
Ongoing testing
Monthly testing of angles, content, and creative to build a compounding performance loop
Results
