DTC Home Goods
DTC Home Goods
DTC Home Goods
How Chandler Four Corners Turned a Dead Email Channel Into Its Top Revenue Driver
How Chandler Four Corners Turned a Dead Email Channel Into Its Top Revenue Driver
How Chandler Four Corners Turned a Dead Email Channel Into Its Top Revenue Driver
Chandler Four Corners had the brand. What they didn't have was an email program. We inherited an account sending a handful of emails on key holidays with no flows, no list growth, and no strategy. We built a 30+ flow library, launched 12 campaigns per month across email and SMS, and turned the channel into the brand's highest revenue driver.
40%+
40%+
40%+
attributed revenue from email every month
attributed revenue from email every month
124%
124%
124%
year-over-year store growth
year-over-year store growth
year-over-year store growth
5x
5x
5x
email list growth
email list growth
40%+
attributed revenue from email every month
124%
year-over-year store growth
5x
email list growth
Case Study
To
To
DTC Home Goods
DTC Home Goods
Cc
Cc
Insendra
Insendra
Bcc
Bcc
Chandler Four Corners
2024 to current
Klaviyo, Figma, Faire
Chandler Four Corners
2024 to current
Klaviyo, Figma, Faire
A heritage home goods brand with no email foundation
A heritage home goods brand with no email foundation
A heritage home goods brand with no email foundation
Chandler Four Corners had the audience and the products, but email wasn't working for them. No automation, no list growth engine, and campaigns limited to a few sends per year meant significant revenue was going uncaptured every month.
Chandler Four Corners had the audience and the products, but email wasn't working for them. No automation, no list growth engine, and campaigns limited to a few sends per year meant significant revenue was going uncaptured every month.
The Challenge
The Challenge
No flows, no automation.
No flows, no automation.
No flows, no automation.
Zero active flows. No welcome series, abandoned cart, or post-purchase sequence.
Zero active flows. No welcome series, abandoned cart, or post-purchase sequence.
No list growth.
No list growth.
No list growth.
No way to capture emails from web traffic. The audience stayed flat.
No way to capture emails from web traffic. The audience stayed flat.
No campaign cadence.
No campaign cadence.
No campaign cadence.
Sends were limited to key dates with no testing or consistent strategy between them.
Sends were limited to key dates with no testing or consistent strategy between them.
The Solution
The Solution
What Insendra built
What Insendra built
30+ flow library
30+ flow library
30+ flow library
30+ flow library
A complete automation system covering the full customer lifecycle: welcome, abandon, post-purchase, winback, browse, and more.
A complete automation system covering the full customer lifecycle: welcome, abandon, post-purchase, winback, browse, and more.
A complete automation system covering the full customer lifecycle: welcome, abandon, post-purchase, winback, browse, and more.
List growth infrastructure
List growth infrastructure
List growth infrastructure
List growth infrastructure
Pop-up strategy and tooling to convert existing web traffic into a growing, marketable audience.
Pop-up strategy and tooling to convert existing web traffic into a growing, marketable audience.
Pop-up strategy and tooling to convert existing web traffic into a growing, marketable audience.
12 campaigns per month
12 campaigns per month
12 campaigns per month
12 campaigns per month
A consistent monthly calendar built around the brand story, product drops, seasonal moments, and wholesale through Faire.
A consistent monthly calendar built around the brand story, product drops, seasonal moments, and wholesale through Faire.
A consistent monthly calendar built around the brand story, product drops, seasonal moments, and wholesale through Faire.
Ongoing testing
Ongoing testing
Ongoing testing
Ongoing testing
Monthly testing of angles, content, and creative to build a compounding performance loop
Monthly testing of angles, content, and creative to build a compounding performance loop
Monthly testing of angles, content, and creative to build a compounding performance loop
The Results
40%+
40%+
attributed revenue from email every month
attributed revenue from email every month
124%
124%
year-over-year store growth
year-over-year store growth
5x
5x
email list growth
email list growth
40%+
attributed revenue from email every month
124%
year-over-year store growth
5x
email list growth
FAQ
FAQ
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
