DTC Food & Preparedness
DTC Food & Preparedness
DTC Food & Preparedness
How MREs World Doubled Core Flow Revenue and Set an All-Time Campaign Record
How MREs World Doubled Core Flow Revenue and Set an All-Time Campaign Record
How MREs World Doubled Core Flow Revenue and Set an All-Time Campaign Record
MREs World had a loyal audience and a strong brand voice, but their email program wasn't working as hard as it could. Flows hadn't been rebuilt in over a year. Campaign cadence was inconsistent. New product launches were going out without dedicated email support. We rebuilt the Welcome Series with a MYSTERY code mechanic, rebuilt the Abandoned Cart flow, locked in a monthly campaign calendar, and built launch playbooks for new SKUs. In four months, email revenue grew faster than the store itself, adding over $65K in attributed revenue every month without a dollar more in ad spend.
$706K+
$706K+
$706K+
email-attributed revenue in the first 4 months
email-attributed revenue in the first 4 months
$65K/mo
$65K/mo
$65K/mo
in added email revenue, without raising ad spend
in added email revenue, without raising ad spend
in added email revenue, without raising ad spend
+36%
+36%
+36%
campaign revenue growth, with the highest-revenue month in account history
campaign revenue growth, with the highest-revenue month in account history
$706K+
email-attributed revenue in the first 4 months
$65K/mo
in added email revenue, without raising ad spend
+36%
campaign revenue growth, with the highest-revenue month in account history
Case Study
To
To
DTC Food & Preparedness
DTC Food & Preparedness
Cc
Cc
Insendra
Insendra
Bcc
Bcc
MRE's World
2026 to current
Klaviyo, Loop Subscriptions, Figma
MRE's World
2026 to current
Klaviyo, Loop Subscriptions, Figma
A preparedness brand with untapped email potential
A preparedness brand with untapped email potential
A preparedness brand with untapped email potential
MREs World had the audience and the products, but email was underperforming. The core flows hadn't been touched in over a year, campaigns were inconsistent, and new product launches were going out without a plan. The brand was leaving significant revenue uncaptured every month.
MREs World had the audience and the products, but email was underperforming. The core flows hadn't been touched in over a year, campaigns were inconsistent, and new product launches were going out without a plan. The brand was leaving significant revenue uncaptured every month.
The Challenge
The Challenge
Flows weren't converting
Flows weren't converting
Flows weren't converting
Welcome Series, Abandoned Cart, and Post-Purchase were running on outdated templates and copy. Open rates, click rates, and revenue per subscriber had all slipped below where they should have been.
Welcome Series, Abandoned Cart, and Post-Purchase were running on outdated templates and copy. Open rates, click rates, and revenue per subscriber had all slipped below where they should have been.
Inconsistent campaign cadence
Inconsistent campaign cadence
Inconsistent campaign cadence
Sends went out without a repeatable system. No consistent monthly calendar, no testing framework, no proven formats to repeat.
Sends went out without a repeatable system. No consistent monthly calendar, no testing framework, no proven formats to repeat.
No launch playbook
No launch playbook
No launch playbook
New SKUs were going live with no dedicated email support, missing the biggest conversion window for each product.
New SKUs were going live with no dedicated email support, missing the biggest conversion window for each product.
The Solution
The Solution
What Insendra built
What Insendra built
Rebuilt core flows
Rebuilt core flows
Rebuilt core flows
Rebuilt core flows
Welcome Series rebuilt with a MYSTERY code mechanic that drove 162% more revenue on the same first-email audience. Abandoned Cart rebuilt from the ground up, more than doubling revenue in the first 63 days. Post-Purchase redesigned with a 23% drop in unsubscribes alongside the revenue lift.
Welcome Series rebuilt with a MYSTERY code mechanic that drove 162% more revenue on the same first-email audience. Abandoned Cart rebuilt from the ground up, more than doubling revenue in the first 63 days. Post-Purchase redesigned with a 23% drop in unsubscribes alongside the revenue lift.
Welcome Series rebuilt with a MYSTERY code mechanic that drove 162% more revenue on the same first-email audience. Abandoned Cart rebuilt from the ground up, more than doubling revenue in the first 63 days. Post-Purchase redesigned with a 23% drop in unsubscribes alongside the revenue lift.
Monthly campaign calendar
Monthly campaign calendar
Monthly campaign calendar
Monthly campaign calendar
A proven monthly rhythm built around three formats: personal-voice storytelling from the founder, educational framings that lift average order value, and offer-led promotions. Every month, every send is intentional.
A proven monthly rhythm built around three formats: personal-voice storytelling from the founder, educational framings that lift average order value, and offer-led promotions. Every month, every send is intentional.
A proven monthly rhythm built around three formats: personal-voice storytelling from the founder, educational framings that lift average order value, and offer-led promotions. Every month, every send is intentional.
Launch playbooks for new products
Launch playbooks for new products
Launch playbooks for new products
Launch playbooks for new products
Dedicated email sequences for the Emergency Radio and Water Straw launches. The Radio launch drove 49% of all radios sold sitewide, roughly double email's typical share. Email became the leading launch channel.
Dedicated email sequences for the Emergency Radio and Water Straw launches. The Radio launch drove 49% of all radios sold sitewide, roughly double email's typical share. Email became the leading launch channel.
Dedicated email sequences for the Emergency Radio and Water Straw launches. The Radio launch drove 49% of all radios sold sitewide, roughly double email's typical share. Email became the leading launch channel.
Ongoing testing and reporting
Ongoing testing and reporting
Ongoing testing and reporting
Ongoing testing and reporting
Weekly reporting against baselines, with content formats, subject lines, and segmentation refined based on what the data shows. The program compounds instead of plateaus.
Weekly reporting against baselines, with content formats, subject lines, and segmentation refined based on what the data shows. The program compounds instead of plateaus.
Weekly reporting against baselines, with content formats, subject lines, and segmentation refined based on what the data shows. The program compounds instead of plateaus.
The Results
$706K+
email-attributed revenue in the first 4 months
email-attributed revenue in the first 4 months
$65K/mo
in added email revenue, without raising ad spend
in added email revenue, without raising ad spend
+36%
campaign revenue growth, with the highest-revenue month in account history
campaign revenue growth, with the highest-revenue month in account history
$706K+
email-attributed revenue in the first 4 months
$65K/mo
in added email revenue, without raising ad spend
+36%
campaign revenue growth, with the highest-revenue month in account history
FAQ
FAQ
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
