B2B Ecommerce
B2B Ecommerce
B2B Ecommerce
How Insendra helped CablesAndKits nearly double email click rates
How Insendra helped CablesAndKits nearly double email click rates
How Insendra helped CablesAndKits nearly double email click rates
CablesAndKits already had a strong market position and a large customer base. The opportunity was not more random email sends. It was sharper segmentation, better messaging, and campaign design built around how IT buyers actually make purchasing decisions.
2x
2x
2x
Click rate improvement
Click rate improvement
13%
13%
13%
More revenue per email subscriber
More revenue per email subscriber
More revenue per email subscriber
4,900%
4,900%
4,900%
Reported email marketing ROI
Reported email marketing ROI
2x
Click rate improvement
13%
More revenue per email subscriber
4,900%
Reported email marketing ROI
Case Study
To
To
B2B Ecommerce
B2B Ecommerce
Cc
Cc
Insendra
Insendra
Bcc
Bcc
CablesAndKits
2026
Figma, Klaviyo, HMTL
CablesAndKits
2026
Figma, Klaviyo, HMTL
A strong brand with underperforming email engagement
A strong brand with underperforming email engagement
A strong brand with underperforming email engagement
CablesAndKits had the audience, the product depth, and the market trust. But the email channel was not creating the level of engagement or revenue a brand of that size should expect. The issue was not simply sending more campaigns. The real gap was relevance. Campaigns needed to speak to different buyer needs, match the practical pain points of IT professionals, and make it easier for subscribers to understand what mattered quickly.
CablesAndKits had the audience, the product depth, and the market trust. But the email channel was not creating the level of engagement or revenue a brand of that size should expect. The issue was not simply sending more campaigns. The real gap was relevance. Campaigns needed to speak to different buyer needs, match the practical pain points of IT professionals, and make it easier for subscribers to understand what mattered quickly.
The Challenge
The Challenge
Large list, low intent
Large list, low intent
Large list, low intent
Subscribers were there, but the email experience needed stronger segmentation and clearer reasons to click.
Subscribers were there, but the email experience needed stronger segmentation and clearer reasons to click.
Technical buyers need clarity
Technical buyers need clarity
Technical buyers need clarity
IT professionals do not respond to generic ecommerce messaging. They need practical value, fast.
IT professionals do not respond to generic ecommerce messaging. They need practical value, fast.
Campaigns needed a system
Campaigns needed a system
Campaigns needed a system
Every send needed a clearer reason, better structure, and a stronger testing loop.
Every send needed a clearer reason, better structure, and a stronger testing loop.
The Solution
The Solution
What Insendra changed
What Insendra changed
Insendra rebuilt the campaign approach around customer intent, not generic promotion. Each email had to earn attention quickly, guide the reader toward the right product or offer, and give the team a repeatable system for future sends.
Insendra rebuilt the campaign approach around customer intent, not generic promotion. Each email had to earn attention quickly, guide the reader toward the right product or offer, and give the team a repeatable system for future sends.
Insendra rebuilt the campaign approach around customer intent, not generic promotion. Each email had to earn attention quickly, guide the reader toward the right product or offer, and give the team a repeatable system for future sends.
Smarter segmentation
Smarter segmentation
Smarter segmentation
Smarter segmentation
Subscribers were grouped around clearer purchase behavior and buyer needs, so campaigns could feel more relevant from the first scroll.
Subscribers were grouped around clearer purchase behavior and buyer needs, so campaigns could feel more relevant from the first scroll.
Subscribers were grouped around clearer purchase behavior and buyer needs, so campaigns could feel more relevant from the first scroll.
Pain-point driven copy
Pain-point driven copy
Pain-point driven copy
Pain-point driven copy
Messaging moved closer to the real problems IT buyers face: speed, reliability, replacement needs, compatibility, and keeping operations moving.
Messaging moved closer to the real problems IT buyers face: speed, reliability, replacement needs, compatibility, and keeping operations moving.
Messaging moved closer to the real problems IT buyers face: speed, reliability, replacement needs, compatibility, and keeping operations moving.
Campaign design system
Campaign design system
Campaign design system
Campaign design system
Email layouts were structured for fast scanning, clean hierarchy, and stronger product discovery instead of one-off creative every time.
Email layouts were structured for fast scanning, clean hierarchy, and stronger product discovery instead of one-off creative every time.
Email layouts were structured for fast scanning, clean hierarchy, and stronger product discovery instead of one-off creative every time.
Testing and refinement
Testing and refinement
Testing and refinement
Testing and refinement
Each campaign became part of a feedback loop. Results informed the next send, so performance could improve over time.
Each campaign became part of a feedback loop. Results informed the next send, so performance could improve over time.
Each campaign became part of a feedback loop. Results informed the next send, so performance could improve over time.
The Results
2x
2x
Click rate improvement
Click rate improvement
13%
13%
More revenue per email subscriber
More revenue per email subscriber
4,900%
4,900%
Reported email marketing ROI
Reported email marketing ROI
2x
Click rate improvement
13%
More revenue per email subscriber
4,900%
Reported email marketing ROI
FAQ
FAQ
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
What email flows matter most for fashion brands?
Browse abandonment, back-in-stock, and a welcome series that sells the brand before the discount. Most brands stop at cart abandonment, which leaves the biggest money on the table.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
How do you personalize emails for different customers?
We split sends where it changes the result, like men’s vs. women’s lines or interest in a specific launch. We don’t slice your list into micro-segments that never get emailed.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
What does the design process look like?
Every email is designed custom in Figma against your brand guidelines. You comment on the live file, approve before send, and own everything permanently.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How do you measure results?
Revenue. Klaviyo-attributed revenue checked against your Shopify data, reported as one clear monthly number.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
How fast will we see results?
Flows typically start producing within two weeks. The full effect shows over 30 to 90 days, which is the window our guarantee covers.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
What does it cost?
Retainers start at $4,000 per month, all-inclusive: strategy, copy, design, and Klaviyo management. No setup fees, no long-term lock-in.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
How much of my time will this take?
An hour or two a month. You approve designs in Figma and weigh in on strategy when you want to. We run everything else.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
We’re not on Klaviyo. Can you still help?
Yes. Klaviyo is our home base, but we also run Omnisend and can manage a migration.
